Did you talk to a customer today?

Simple yes or no answer.  According to Frank Pacetta (a hero of mine) and his Blueprint for Success a “no” gets the leader or manager (CEO especially) an immediate failing grade.

{click through and take the rest of Frank’s Blueprint for Success Management Test}

Today’s leader is charged with navigating through chaotic and disruptive times.  Employees are anxious, overwhelmed, exhausted, uncertain and have far less trust in senior leadership.  Customers have an evolving set of expectations around the business relationship and brand experience.

Progressive leaders are recognizing this shift in the balance of power, removing barriers, improving access and leading from the front to cultivate a more connected and compelling brand experience for all stakeholders (employees, customers and investors).

The People Economy is here and to thrive amid this transformation true leaders are embracing the transparency that is required, leading from the front, connecting, communicating and collaborating to elevate trust, earn emotional commitment, accelerate innovation and effectively navigate change.

There are examples of next generation leadership all around us.

Consider Dallas Mavericks outspoken owner Mark Cuban who makes his e-mail address public (and has been know to offer it up for fan access on the jumbotron during games).  Don’t like the variety in the Food Court?  Send the owner a note.

How about Zappos CEO Tony Hsieh?  You can follow him on Twitter, check out real time company updates on his blog and employees can stop by his cubicle any time for a high five {forget the corner office…he rolls without walls}.

Best Buy CEO Brian Dunn responded to the recent Forbes article Why Best Buy is Going Out of Business…Gradually via his blog with His Thoughts on Best Buy’s Recent Media Coverage where people are free to comment, invited to connect with him or follow him on Twitter.

Ford CEO Alan Mullaly (notice how he starts this recent keynote!) recently did better than just talking to customers.  He actually delivered a new customers Ford F-150.  CEO service.

These leaders may not always be right.  Their companies may not always win.  But they are real, relevant and represent a shift from the antiquated Command & Control style leadership to a more Collaborative & Connected  approach that is proving far more effective for the time.

How accessible and transparent is your CEO?  Senior leadership?  You?  Worth considering.

This next generation approach to business (Generation Flux) is opening up opportunity for those willing to embrace change, challenge the status quo and connect people to each other and a common purpose.

Change is hard.  It is also the one constant we can count on.

“21 appointments next week” I proudly offered before ingesting a large amount of a very cold tap beer at our Friday afternoon happy hour to close the week.

“Incredible! You are going to have a huge week!” my friend replied.  He understood.  He also made his living making sales.

Another round.  After all it was time to celebrate.  That was a record.  A new personal best. 21 new business meetings in 5 business days.  Each one of those appointments was secured via good, old fashioned cold calling.  You smiled, dialed, pushed and pressed until a 60 minute face to face was locked or you didn’t pay the bills.  Simple.

I planned to head out that Sunday evening and make the two hour drive from Cincinnati to Indianapolis.   I covered the whole state of Indiana and my trunk would be full with the required 21 presentation kits.  Armed with a map of Indiana I was “prepared” to hustle and win.

My friend was right.  I had a huge week.  I called on and closed BMG Music.  Remember BMG Music Club?  12 CD’s for the price of one?   At the time their business was booming and they became a very big client.

That was selling then.  This is now.  Not much of what I did then would pass as sales competency now.

The world changed. BMG Music?  Out of business.  That old school approach to professional selling? Dead end.

The best sellers are making the sales shift, gaining a huge competitive advantage and exploding past plan.

Unfortunately this is the week that a lot of sales professionals part company with their organization for missing plan the previous year.  I had a CEO just say this to me directly, “show me a sales organization where a bunch of sellers who missed plan the previous year are still employed and I’ll show you an executive team that doesn’t know how to establish and adjust targets and plans.” That is tough.  That is sales.

Missing plan isn’t an option for the best sellers.

The best sellers today are experts.  They rigorously prepare for every prospective client encounter and customize solutions to fit for the specific opportunity {TIP:  You cannot do that 21 times in one week}.  The best sellers know how to deliver value first, earn a reputation and wield influence. Yes, they still hustle.  The difference?

I don’t cold call anymore.  I don’t enjoy it and more importantly the effort/outcome equation doesn’t compute.  Time is a precious commodity and there are simply more efficient/effective ways to end up with a calendar full of quality meetings with qualified decision makers eager to do business.

I prefer warm calling and social selling (click the enclosed link for my Social Selling Keynote).

More effective.  More fun.  Makes it a whole lot easier to make plan.  New techniques, tools and technology give the more progressive sales pro an abundance of opportunity and huge advantage in competitive selling situations.

Knowing that the way we connect, communicate and ultimately make decisions has changed means knowing that professional selling requires a new and improved approach.

One constant does remain.

Sales drives the business.  All of the ideas, innovation, strategy, interpersonal relationships and process initiatives don’t matter much if you don’t have the revenue to turn on the lights.

Sales success today requires a shift in approach, strategy, skill and competency.  Are you ready?

When you do something 200 times you learn a little.  When you do something 200 times you have an experience set and some frame of reference. When you do something 200 times you start to understand why you are doing it and how to do it better (Writing: Why & How).

Writing isn’t my job but has served as a catalyst to connect me to others in ways I simply could not have imagined 200 posts ago.  Yesterday I received this note from an old college friend who just so happens to be the current VP of Sales for Madison Square Garden:

“Hope you’re well. Feel like we talk more often than we do because I read the blog and know what’s on your mind. Really, really impactful stuff.  Thank you.”

The opportunity associated with this kind of connectedness is powerful.  It requires a bit of transparency and effort but the impact can far outweigh the input.

200 blog posts improved my relationships.  Professionally and perhaps more importantly, with the people I care about the most.

200 blog posts accelerated growth in my business:  The 2012 Speaking Tour

200 blog posts helps me make so many new, meaningful connections.

Looking forward to the next 200!

I had my shopping list:

-A device to keep my MacBook Pro and iPhone charged during a long flight
-A presentation remote
-A hands free wireless microphone
-A new digital camera

I could have purchased all of this online.  However, I am essentially inept when it comes to electronics.  I need support, guidance and expertise.  I am willing to get into my car and drive for that expertise.  I am even willing to pay more for that expertise (and generally to avoid buyers remorse).  I am inclined to get excited about the notion that the expertise and technology could possibly be available in one place. I am excited about what this technology can do for me.  I have dreams!  I just need a little support to make them come true.

I will also embarrassingly acknowledge that my DVD player died 6 months ago.  I have no idea what model/make to replace it with.  Installation is another issue.  If there is an easy solution and support then sign me up!

Enter Best Buy.  The electronics superstore that offers customers Dream Support!

I entered.  With my shopping list.  Ready to spend.  I was a very engaged potential buyer.  They could have easily had the full inventory on my list and sold me a new DVD player with an up-sell for installation. Let’s keep going.  It has been 8 years since I purchased a television. I could also easily add a television to the home office. Why stop there?

Instead I walked out of the store with nothing.  No sale closed.  Why?

Dream Support is a tough business (a very worthy aspiration no doubt and I absolutely love the enclosed video and positioning).  To consistently execute dream support is a challenge.  In a stalled economy with new competition that takes skill.  That takes expertise.  That takes sales competency.  That takes ongoing training and development.  That mandates preparedness, competitive intelligence and all around sales excellence.

After 30 minutes and 3 mediocre conversations I walked out of the store.  I wasn’t angry.  I was perhaps a bit unsure,  a little overwhelmed and not having an in store experience consistent with my expectations.   I was never asked about my dreams.  I love to talk about dreams.  I was directed to aisle 6.

At the end of the day this has very little to do with what Best Buy does and much more with how they do it.  Dream Support requires an upgrade in the “How“.  Increasingly, so will growth in the new economy.

One stand alone sales expert could have carved out a very nice sale and likely added layers of upside to the transaction.  The difference between several thousand in revenue and the no sale that resulted was skill.  Not attitude. Not desire.  Everyone in that store was perfectly polite and I am certain they would have been more than happy to take my money.  However, in this era of increasingly elevated expectations that often isn’t enough to make the cash register ring.

Multiply this over 1,400 stores and you might have an incredible opportunity to ring the cash register a lot more often through some elevated sales skill and strategy!

When you deliver an experience that meets or exceeds expectations consistently, you can build customer loyalty.  If the experience is differentiated and compelling enough people will keep coming back, pay more and spread the good word.

Often, that comes right down to skill.

(Note:  To my friends working for Best Buy…I am rooting for you!  I am also going back to shop Saturday and you’ll have another opportunity to separate me from my $ and make my dreams come true!  Sales 2.0 TIP:  Start with an effective, open ended question that immediately connects me to my dreams…you will have me at hello!).

In an era of all the time connectivity there is increasing competition for the attention required to engage in meaningful conversations that move a connection forward and make a relationship better.  The downside of the being constantly plugged in is that it is increasingly more common to be alone together.

Conversations that connect us matter. They create clarity.  Establish expectations.  Evolve understanding.  Elevate emotional commitment.  Resolve conflict.   Solidify trust.  Serve to validate and acknowledge the ideas, opinions and importance of another person.

If you are finding that technology has replaced talking or simply has become a distraction to deep dive dialogue, consider these 4 keys for more effective interpersonal communication:

1. Power Down: Turn off the technology from time to time.  You cannot have compelling conversation while text messaging, tweeting and updating your status.  You cannot connect when you are consistently distracted.  Demonstrate respect by offering a moment of your absolute, undivided attention.

2. Eye contact:  Maintaining eye contact is essential for elevated engagement during a conversation.  It demonstrates sincere interest and helps you remain focused and present.  It also helps you make a stronger, more meaningful connection.

3. Ask important questions:  I don’t have meetings without a question map (effective, open ended questions prepared in advance designed to serve the agenda and outcome objective).  I don’t want to waste anybody’s time. Skill with questions can be the difference maker between average and extraordinary sales performance (and average and extraordinary leadership).  Skill with questions applies to life.  And this question is still the single best question of all time for initiating new relationships.  Give it a try at your next cocktail party and see what happens to the conversations you are having and the connections you make.

4. Listen:  Acknowledge what you are hearing by reinforcing key points.  Ask probing questions to layer the conversation and create the next level of understanding.  Don’t interrupt.  Don’t focus on what you are going to say while someone else is talking.  Relax and really work to develop understanding.  Perhaps the best rule of interpersonal communication comes courtesy of Dr. Stephen Covey, Habit 5:  Seek first to understand, and then be understood (a habit you will rarely see in practice on Twitter).

Conversations that count can lift us up, move our spirit and serve as the catalyst for making new friends and connecting in our most meaningful relationships.

Sometimes it just requires a little more effort to not be alone together.

“In this new world of business, companies and leaders will have to show authenticity, fairness, transparency and good faith. If they don’t, customers and employees may come to distrust them, to potentially disastrous effect. Customers who don’t like a product can quickly broadcast their disapproval. Prospective employees don’t have to take your word for what life is like at your company—they can find out from people who already work there. And long time loyal employees now have more options to launch their own, more fleet-footed start ups, which could become your fiercest competitors in the future.” {Forbes Magazine, September, 2011}

Welcome to Social Power & The Corporate Revolution according to the recent cover story in Forbes Magazine.

The resistance is still powerful.  Legacy leaders struggle with the loss of control.  Fear a shift in the balance of power. Underestimate the impact and influence of the revolution.  Discount a new breed of competition. Resist the notion that the way we connect, communicate, collaborate and choose has changed.

Shift.

The days of command and control communication, leadership and operational strategy are over.  Welcome to an era where collaboration and connectedness flourish.  We are just getting started.

This isn’t a marketing conversation.  This is a business performance conversation where the outcome is about the impact on results.

What you do is increasingly a commodity.  What you do is easily replicated.   What you do is readily available elsewhere. What you do isn’t that special.

How you do it is the ever increasing opportunity to differentiate in the people economy.

A question worth considering:

What are you willing to do for people that the competition simply isn’t?

The onus is on companies to care more.  About customers.  About employees.

I illustrated this notion in the enclosed video excerpt during my keynote last week referencing my relationship with Delta Airlines.  This is one example of a company that embraced change, evolved communication and turned challenges into a real opportunity to care and connect customers to a better brand experience.

Increasingly, when a client partner has a meaningful, high impact experience they feel compelled to share.  They want the world to know. Smart sales leaders recognize this opportunity and invite their best customers to share their experience with the world. For example:

Simply stated your own customers are your best brand ambassadors.  If your customers aren’t telling your story, evangelizing the experience and sharing the outcome perhaps you need to consider:

1.  Are you delivering enough value?  Value your customers simply cannot live without?

2.  Are you developing real, meaningful relationships?

3. Are your customers invested in your success?  Are you invested in their success (or just making sales)?

4.  Are you really listening to your best customers?

5.  Are you Social Selling?  Do you have the platforms and requisite participation to create an impetus for your customers to socialize your brand experience?

Writing and sharing takes time.  It is hard work.  It is also the work that makes sales easy. It sure beats the hell out of cold calling.

For example:

As a seller your own opinion of the value, differentiation and impact of your solution is increasingly insufficient. Invite your best customers to share their experience with the world.  Make it easy for them.  Flip the sale.

You might soon find yourself spending a lot less time time doing the thing that sellers dread the most (cold calling) and more time in business development meetings that matter.

How can you create change in the organization, C suite, leadership, the boss, colleagues, co-workers?
Even when the common belief is “they” would never go for the big, new idea/initiative/innovation/investment.

Have an idea? Want to have an impact? Ready to be a Change Agent?

You need influence.

Influence can serve as a catalyst for a meaningful change movement. To get a big idea over the line consider these 7 keys:

Tell the story:  Make it compelling.  Have an adversary.  Create a vision of the new experience.  Articulate the alternative. Earn emotional commitment for the cause.
Do your homework:  Present compelling evidence:  Prove the concept.  Show examples. Deliver a data set.  Cite case studies.  Leverage competitive intelligence.
Sell the future state:  Speak to the current and future state. Demonstrate cause and effect.  Predict the outcome.  Detail the realized vision.
Build buy in:  This is where your network counts.  Who cares as much as you?  Why should they? What is in it for them?  Why does it matter?  Build authentic relationships.  Invest the time.  Earn respect.  Introduce the worthwhile idea into the agenda.
Challenge the status quo -  Generate interest and ideas that spark innovation and improvement.  Disrupt the death grip on the way  things get done with new, collective thinking.  Performance earns the Change Agent an opportunity to push the business forward.
Have consistent conviction – Take a stand.  Don’t waver without a reason. Be firm in the face of resistance.
Go all in: It is worth it? If you are right. If you believe. If it matters. If it is the difference maker. Then you have to be willing to take some calculated risks and go all the way in. Stopping short doesn’t serve as a catalyst for change.  A real leader puts it on the line.  In or out?

Influence can take time.  It demands credibility.  It mandates preparedness.  It requires trust.  It needs to be earned.

The good news?

You don’t need permission to have influence.

I love Chicago.  A few summer’s ago I actually lived downtown.  Who doesn’t want to be in Chicago during the summertime?  So for 3 months I rented a loft and made Chi Town my home.  It was a great experience.  I am excited to be back.

I will be attending the 2011 Illinois State SHRM Conference this August 22-23.  I will be presenting on an agenda with some outstanding keynotes and concurrent sessions.  I am excited for both.

This event represents an opportunity for me to listen, learn, laugh, engage, grow, improve, connect and consume the ideas, insights and inspiration of one of the strongest lineups of thinkers, doers and leaders in the human capital space.  It is quite evident the IL SHRM State Council took great care in assembling the content for this event and the crew that is going to be sharing and socializing the content as it is delivered.

I expect this event will be social.  I expect this event will be collaborative.  I expect this event will be filled with actionable content.  I expect I’ll have a healthy “to do” list when I leave. I expect to make several new, meaningful connections.  I expect to consume a Chicago Dog.   I expect to have a whole lot of fun!

To make your event experience more memorable I’d encourage you to spend a few minutes online getting to know some of the people participating in this year’s event on the Social Media Press Corps.  Their properties are included below.  I think you’ll be impressed and find that in meeting them personally they all share a vested interest in elevating the practice of people and willingness to help wherever they can.

I hope you can join us.  I hope to see you at the Meet Up Monday night.  I hope we get to connect.

Blogger                         Blog Site & Twitter Handle

Robin Schooling           The HR Schoolhouse @RobinSchooling

Jessica Miller-Merrill     Blogging 4 Jobs @blogging4jobs

Jennifer McClure           Unbridled Talent @cincyrecruiter

Joe Gerstandt                Joe Gerstandt @joegerstandt

Jason Lauritsen            Jason Lauritsen @jasonlauritsen

(Also Talent Anarchy)

China Gorman           China Gorman @chinagorman

Dwane Lay                  Lean HR @dwanelay

Mike VanderVort        Human Race Horses @mikevandervort

Jason Seiden              Jason Seiden @seiden

Ryan Estis                  Passion on Purpose @ryanestis

Trish McFarlane      The HR Ringleader @trishmcfarlane

William Tincup           Drive Thru HR @williamtincup

Charlie Judy              The HR Fishbowl @HRFishbowl

Curtis Midkiff             SHRM @shrmsocmedguy

Maren Hogan         Marenated @marenhogan

Geoff Webb            Radical Events @radicalrecruit

Bryan Wempen       Drive Thru HR @bryanwempen

William Tincup        Drive Thru HR @williamtincup